'Cashmere Mafia' Gets New Premiere Date!
Post by: Sal
No one seems to want to unveil a new series on Jan. 3.
ABC is the latest to move a premiere off that date. The network has decided to hold the premiere of its drama "Cashmere Mafia" until Sunday, Jan. 6, meaning that it will follow the final pre-strike episode of "Desperate Housewives" instead of the final pre-strike episode of "Grey's Anatomy" -- which has also moved. A "Housewives" repeat will fill the 10 p.m. hour on the 3rd.
The move follows NBC's decision to delay the debut of "The Celebrity Apprentice," which had been scheduled for Jan. 3, by one week. It will now open on Thursday, Jan. 10. Also on the 10th, ABC will air the final new episode of "Grey's" filmed before the start of the writers' strike.
The sudden zeal to move away from Jan. 3 likely has a couple of catalysts. For one, FOX is broadcasting the Orange Bowl that night, and while the matchup -- Virginia Tech vs. Kansas -- may not thrill casual fans, the big bowl games tend to pull in solid ratings regardless of who's playing. Jan. 3 is also the night of the Iowa caucuses, the first official contest of the 2008 campaign, and the networks will likely be breaking into their regular programming during the course of the evening.
Following its premiere at 10 p.m. ET Jan. 6 -- where it displaces "Brothers & Sisters" for a week -- "Cashmere Mafia" will move to its regular home at 10 p.m. Wednesday, Jan. 9. The show, executive produced by "Sex and the City" creator Darren Star, centers on four powerful women (Bonnie Somerville, Lucy Liu, Miranda Otto and Frances O'Connor) in New York.