MyNetwork TV Picks up 'Smackdown'!
Post by: Sal
“The momentum at MyNetworkTV continues with this major acquisition. We have demonstrated tremendous growth, and this partnership with WWE, the premier sports-entertainment franchise in the world, is a perfect fit for our viewers, advertisers and affiliates,” MyNetworkTV president Greg Meidel said in a statement.
SmackDown had been a staple on The CW and, previously, UPN, since 1999. The negotiating window between The CW and WWE expired Jan. 31, leading to WWE shopping SmackDown to other networks.
WWE programming is a consistent ratings-getter, with its flagship cable show, WWE Monday Night Raw, at the top of the cable ratings charts nearly every week for USA Network.
The ratings bump generated by SmackDown could be a boon for MyNetworkTV, which has lagged behind the other broadcast networks, including the CW, in its primetime ratings.
WWE chairman Vince McMahon alluded to the ratings his programs bring when making the announcement. “We have an unmatched record of delivering ratings success to each and every network partner we’ve worked with in our long and storied history,” McMahon said. “We fully intend to bring that same level of success to MyNetworkTV.”