Oxygen Joins Olympic Movement!
Post by: Sal
The newest member of the NBC Universal family is getting right to work with one of the company's signature events.
Cable channel Oxygen will take part in NBC's coverage of the 2008 Olympics in August. The network, which NBC acquired late last year, will carry a daily highlights show featuring gymnastics, equestrian events and other sports that might appeal to Oxygen's female-centered audience.
The show is set to air at 6 p.m. ET during the run of the games, leading into prime-time coverage on NBC.
"I don't think anyone has ever heard me say 'yes' fast enough," Lauren Zalaznick, president of Oxygen and Bravo Media, tells The Hollywood Reporter. "It's fantastic to have this prime access slot. It's going to be an insider's look at the sum total of the gymnastics competition, setting up the drama of the competition that night or the next night."
NBC is planning more than 3,600 hours of coverage of the Olympiad on its TV networks, HD channels and via broadband at NBCOlympics.com. The Oxygen highlights show is the first specific piece of programming information for the Games, which open Aug. 8 in Beijing.