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Thursday, February 28, 2008

TV Hot Spot: News






NBC Logs Off 'Quarterlife'!





Post by: Sal


Source: Zap2It

NBC has pulled the plug on its Internet-to-TV experiment "Quarterlife" -- a decision that apparently won't bother its creator too much.

After a premiere that pulled in historically low ratings on Tuesday, the series from "My So-Called Life" creators Marshall Herskovitz and Ed Zwick has been pulled from the 9 p.m. Sunday timeslot where it was scheduled to air for the next several weeks. "Deal or No Deal" and a "Law & Order" rerun will fill the hour for the next two weeks.

"Quarterlife" drew a CW-esque 3.1 million viewers in its debut at 10 p.m. Tuesday -- the worst in-season performance in the 10 p.m. hour by an NBC show in at least 17 years. The show, which has been airing in eight-minute chunks online since November, also got pummeled in the adults 18-49 demographic, where it managed only a 1.3 rating.

This despite a fair amount of hype about the show, which was scrutinized for its online to on-air transition and because it was produced by Herskovitz and Zwick, who reworked a pilot that ABC rejected a few seasons back into the web series.

Herskovitz was, not surprisingly, optimistic about the show's prospects before the premiere. "What we're doing -- which started out to be an Internet-only show and now has this television component -- is part of some, I think, hybrid process that will continue for the next few years," he told reporters earlier this month.

Following the premiere, though, Herskovitz apparently changed his mind. "It never should have been a network show. It's too specific," he told a Harvard Business School conference Wednesday, according to The Hollywood Reporter. "From the first three minutes" of watching the show on TV, he added, "I knew it wasn't right."



Take Care,

Sal

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